Microsoft Travel Infographics
My Role Responsible for creating the visual design. UX Researcher: Angela Moulden.
Goals Build an infographic based on survey data collected via user research around the travel decision making process.
Challenges Sift through the raw data and gather additional research to create a full picture of the story. Identify problems and create a compelling visual narrative to surface them.
Outcome The data visualization was used to socialize the insights gained through the research and to influence existing Microsoft innovation projects for the travel vertical.