I am a user experience designer who focuses on interaction design, visual design, design strategy and rapid prototyping. In my role, I use all of these skills to build innovative solutions that take into account the user’s needs and the user centered design process. I have 8+ years of experience working with multidisciplinary teams of product managers, designers, researchers and developers to drive design initiatives. I am a passionate customer advocate with a strong focus on the user-centered design process and a resilient problem solver who works well in teams and as an individual contributor. I am very imaginative by nature and I do my best on projects with a strong innovation component. In 2010, I graduated cum laude at the Iuav’s MA in Visual and Multimedia Communication, specializing in Interaction Design with a project called Tondo consisting of an interactive table to analyse medical errors in the clinical audit, supervised by Gillian Crampton Smith.
Experience Design, Interaction Design and Information Architecture
Mobile OS Platforms, Service Design and Design Innovation
Concept Direction & Development
Data Driven Design
Visual Design & Data Visualization
Integration of User Research
Focus on Emerging Markets (China, India, Russia, Brazil)
Senior User Experience Designer
Microsoft Cloud (Redmond, WA)
I drive the UX and UI design of Windows Intune app on Android, iOS, Windows 10 and the web app targeting Corporate Enterprise Information Workers. In this role I also lead the design consistency among our mobile Apps. I work closely with the research team to create new product features and propose new strategic design directions.
UX Designer II
Microsoft Advertising (Bellevue, WA)
UX and UI Design for Bing’s Search and Display advertising tools. I lead the Bing Ads UX and UI Design for Data Visualization, Business Intelligence and Ad Insights. I also drove the Bing Ads Design Innovation effort in collaboration with UX Research. In this role, I worked closely with PMs and Engineers to build customer-focused UI.
User Experience Designer
Nokia Mobile Phones (London, UK)
Interaction flows and UI specifications, wire framing, concept design, competitor analysis and benchmarking for a new mobile Operating System running on low-end devices for users in emerging markets. Created UX and Visual Designs for the Nokia Series S40 and Windows phones.
User Experience Designer
Siemens Corporate Research (Princeton, NJ)
Designed concepts, wireframes and interaction flows, information architecture, rapid prototyping, visual design and UI specifications for Siemens healthcare software and devices.
Interaction Design Intern
Prospect (London, UK)
Persona and scenario development for and investment platform. Video editing and projects presentations. Interface design, user experience and user testing for web platforms and blogs.
Leading for Creativity, IDEO U, short course
M.A. Interaction Design cum laude, IUAV University of Venice
Specialization: Interaction Design. Thesis: Multi-touch table for medical errors: primary research, ideation, wireframes, visual design and
prototype. Supervisor: Gillian Crampton Smith.
B.A. Visual and Product Design, La Sapienza University of Rome
Exchange program, Visual and Product Design, Lusiada University of Lisbon
Focus area: Visual, product, and packaging design for home appliances.
Proficient in the Adobe Suite (XD, AI, PSD, INDD)
Working knowledge of Html/ Css/ Xml. Ability to provide expertly crafted documentation, concept documents, style-guides and creating prototypes using tools such as Sketch, Axure, InVision, Omnigraffle, Visio. Understanding of technology and awareness of Processing, Mobile Processing, Arduino.
Adobe Design Achievement Awards, Beijing. Semifinalist
Team Project: Dérive. Mobile GPS navigation software for discovering and sharing sensory experiences. Role: Concept, wireframing, navigation, visual design, direction and production of the video scenarios.
Adobe Design Achievement Awards, NYC. First prize, mobile category
Team Project: What’s Cooking? Mobile software for organizing dinners within a social network. Roles: Concept, wireframing, navigation, visual design, direction and production of the video scenarios.
Italian: fluent/native. English and Portuguese: fluent. Spanish: basic.